These are a few of my favourite things…

My work brings together different strands of digital marketing, AI, and small business know-how, all with one aim: helping people and businesses get ahead in today’s digital world. I love helping people people to do just that – whether it’s by picking up new skills, refining old ones, or streamlining how they work. My hands-on approach is geared towards real-world results that tackle the challenges small businesses face today

AI

I’m an avid user of AI tools to streamline my workflow and generate ideas (to help kickstart my own), but I’m also aware of its shortcomings. I’m not concerned it’s going to steal our jobs yet. But those who don’t use it will be left behind.

Skills Bootcamps

I’ve been involved in Skills Bootcamps since the pilot project, playing a key role in designing and delivering courses. I’m committed to helping individuals upskill and reskill to start and grow their own businesses, or to advance their careers. As a consultant to the industry, I’ve helped providers retain students and exceed national averages in success rates.

Digital Marketing

I’m a digital marketing enthusiast, helping small businesses achieve their online goals, especially on a tight budget. I love helping businesses get the most out of their marketing spend. I’m particularly keen on Websites, SEO, analytics and Conversion rate optimisation.

Small Business

I love working with small businesses, there is something special about working with owners who are passionate about what they do. Having always worked in micro and small businesses, I understand many of the challenges they face, day to day which are often completely different to those faced by larger businesses.

Productivity & Tech

I’m a firm believer in using tools to streamline processes and boost efficiency. Even before AI took center stage, I was always on the lookout for apps and software that could help me work smarter, not harder. And now, with AI-powered tools at our disposal, the possibilities for increased productivity are endless.

Saving Money

I’m always looking for ways to help small businesses (and individuals) save money, especially through the use of affordable tools and software. I’m a mega fan of platforms like AppSumo, where you can find great deals on a variety of tools to help you streamline your business and boost your bottom line.